Recently, we asked our subscribers and fans to complete a short survey on preferences regarding coffee roasts, snack and featured item favorites, and a few other topics of interest that will help us prepare packages going forward. Thanks to everyone who completed the survey for us. You voices have been heard, and you have each cast a vote toward what will be included in future Deluxe Apostrophe Boxes and Lite packages.
See the graphic below for results on the top questions. To see the results of the entire survey, keep reading to the bottom.
The survey questions touched on key questions we (Jeremy and I) had for our subscribers, like which coffee roast everyone drinks more often and which snack would be preferred in future mailings. The most surprising answer, for me, is the coffee roast question. Nearly half of the respondents chose dark roast! We've heard you and will work with our chosen roasters to try to slip in a few dark roasts in the coming year.
Want to see the survey questions and answers? Read on!
Q1--WHICH OF THE FOLLOWING ROASTS DO YOU DRINK MOST OFTEN?
• Light roast: 21.74%
• Medium roast: 34.78%
• Dark roast: 47.83%
Q2--WOULD YOU PREFER TO RECEIVE MORE OF THE CHOSEN ROAST ABOVE, OR WOULD YOU PREFER A MIXTURE OF ROASTS (MEANING RECEIVING A MEDIUM ROAST ONE MONTH AND A DARK ROAST THE NEXT, FOR EXAMPLE)?
• I prefer to stick with my chosen roast: 8.70%
• I like to mix it up and try new things, but I prefer my chosen roast: 69.57 %
• I'm fine with anything that I receive: 21.74%
Q3--DO YOU OWN A COFFEE GRINDER?
• Yes: 79.17%
• No: 20.83%
Q4--DO YOU PLAN TO BUY A COFFEE GRINDER IN THE FUTURE?
• Yes: 4.17%
• No: 16.67%
• Already own: 79.17%
Q5--WOULD YOU LIKE THE OPTION TO SPOIL THE BOOK FOR YOURSELF EVERY MONTH (LIKE WE DID FOR THE JANUARY BOOK)?
• Yes: 70.83%
• No: 29.17%
Q6--IF WE OFFERED A SPOILER FOR THE BOOK, WOULD YOU...?
• Peek: 70.83%
• No: 33.33%
• Be angry that there is a spoiler option: 4.17%
Q7--WHICH FEATURED ITEMS HAVE YOU ENJOYED MOST?
• Mugs: 58.33%
• Candles: 54.17%
• Journals: 25%
• Cards/stationery: 16.67%
• Other: 20.83% (mostly snack-related answers)
Q8--WHAT TYPES OF SNACKS WOULD YOU LIKE TO SEE IN FUTURE DELUXE BOXES?
• Chocolate: 58.33%
• Sweet (cakes & cookies): 50%
• Savory (popcorn, pretzels, nuts): 45.83%
• Healthier snack options: 33.33%
• Hard candies: 12.5%
• Soft candies & chews: 8.33%
Q9--DO YOU ENJOY FLAVORED COFFEE?
• Yes, love it!: 37.50%
• No: 16.67%
• Sometimes: 45.83%
Q10--WHICH WOULD YOU PREFER TO RECEIVE MOST OFTEN?
• Mostly regular, with some flavored on occasion: 33.33%
• Regular roast, no flavoring: 25%
• A mix of both would be good: 25%
• Mostly flavored, with some regular on occasion: 12.5%
• Flavored coffee: 4.17%
As mentioned in the caption of the image above, many of the totals do not equal 100%. This is either due to some magical mathing abilities, or it's because some respondents gave more than one answer on some of the questions. Either way, it's fine. Going above 100% is okay by us. ;)
What do you think of some of the answers? Are you surprised that some of the answers won out over others? Were your own answers in the majority, or were you in the tiny percentages of things?
The information has been extremely helpful in letting us know where we can continue to rock on as usual and where we can make some adjustments. If you ever have any requests to be taken into future consideration, just drop us an email at email@example.com.
For now, continue to read good books and drink good coffee. And don't forget to grab your referral link from your account and REFER YOUR FRIENDS!
Candice & Jeremy
Hello! Here’s hoping your 2019 has started off with a bang! We, on the other hand, are just now starting to crawl into the sunshine that is 2019 from beneath the overhang of 2018.
Preparations for a wonderful year of Apostrophe Box goodness are underway and we cannot be more excited. One of the most exciting pieces of news is that, this year, we’ve decided to do something a little different as far as coffee roasters go. Instead of offering a coffee from a different roaster every month, we have decided to focus on building relationships with some of our favorites from 2018.
So, 2019 will bring a year of great coffee from the following roasters:
Book Lovers Coffee— We’ve worked with Shelly several times in the past. We love the entire vibe of Book Lovers Coffee and have gotten great feedback in the past. We’re excited to work with Shelly more in the coming year.
Beanfruit Coffee— We only discovered Beanfruit in the past year. Paul has been great to work with and we look forward to partnering with this roaster who is located right here in our home state!
Southern Mug— Southern Mug is another roaster that we have recently discovered. We love that Jen & Trae give back with their brand. Every bag sold provides one meal to a person in need!
Voyage Coffee Roasters— We have worked with the crew at Voyage several times in the past and we are excited to deepen our relationship with them in the coming year. You may see some custom labels from this roaster!
Sourcing coffee from a smaller group of roasters will allow us all to sample a larger variety of each company’s roasts and flavors, which will allow us to truly explore our palate for coffee’s nuances. We are truly excited by this opportunity and we hope that you are, too!
A note about flavors and roasts: We have created a survey about your preferences for roasts and flavors. This short survey will give you an opportunity to help us choose which types of coffee to include this year. We will compile all the feedback received and make the best decisions we can with consideration for the survey results. You may find the survey HERE.
Please be sure to complete the survey. Also included are book-related questions.
Be sure to find and follow these superb roasters on your favorite social media channels, and be sure to refer your friends and family to them. Let’s help foster goodwill with these (and other) small businesses in 2019! #SupportOneAnother